English entrepreneur Annie Sloan, the designer behind Chalk Paint® and other decorative finishes, has just introduced a home fragrance line, named for European cities and containing some rockin’ combinations of swell-smelling botanicals, herbs and essences!
I have a soft spot in my heart for Annie, one of the most humble success stories one could hope to meet. Our paths crossed in Chicago in 2011, the year her business was really beginning to rocket. It was at a workshop as part of the U.S. rollout for her paint lines. (Here’s an earlier Lark Nest post about the workshop!)
Why I admire her?
She modestly calls herself “a 20-year overnight success,” a nod toward all the years she worked tirelessly to build her business.
Why I admire her, too?
She is a fierce believer in small businesses, and in the women who run them. That’s why she only distributes her products through the small entrepreneurial shop owners she calls stockists, instead of via anonymous, big-box retailers.
(She’s also funny, polite, humble and has an accent that makes you wish you’d been born British! Here’s my Q and A with her the first year Annie Sloan Unfolded, the North American arm of her business, sponsored the Junk Bonanza. Fair warning: You’ll find her disarmingly charming!)
The home fragrance line has candles and reed diffusers in amazing smells. Lavender is blended with geranium, for example, with touches of ginger and amber. Unwrapped from the box, one of these candles has gently perfumed the air of my living and dining rooms for days, before even being lit! In addition to Provence and Versailles, labels pictured above, there are fragrances called Antibes, Aubusson, Burgundy and Paris (with a laundry list of fab ingredients). Annie loves Toile du Jouy, one of the mainstay designs of her fabric collection, so it’s not surprising she pays homage to it with the box design!
Made of “green” paraffin wax with cotton wicks, the hand-blended and hand-poured candles burn for about 46 hours and cost $39.95. Ten reeds come with each glass diffuser (a glass stopper, too!) for $52.
Like Annie’s paint, these can be purchased from the Minnesota stockists who carry her lines: Mama’s Happy in St. Louis Park, St. Paul and Independence; Denim Rose in Prior Lake; Nic Nac Paddywac’s in Anoka; ReBorn Home Furnishings in Luverne; Broken Broom in Duluth; Urbanesque in Bemidji and MECO7 in Glenwood! Addresses and other info can be found here!
It is a pleasure to share the news about these new products, which surely carry the sweet smell of success!